The Interactive Future State of AIM Expo & Dealerships

Compare AIM Expo 2019 (American International Motorcycle Expo held in Columbus, Ohio September 25-29, 2019) to Indy Motorcycle Dealer Expo in 2009 and we see a microcosm of the evolving powersports landscape and consumer behavior trends. My participation in AIM this past week gives me renewed optimism for opportunities over the coming decade for current and future …

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OEMs Need Dealers for CX Innovation

Rent a huge casino conference center, invite a thousand dealers, introduce several new innovative models and show off electric concept vehicles in Las Vegas, Nevada and you've got yourself a party. Don't forget the drinks. As any good OEM leader will do, José Boisjoli (CEO and President of BRP) presented his vision for the company …

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360 Perspective of an Iconic Brand | Jared Burt – OEM, Dealer, and Consumer

Although the illustrious beginnings of Arctic Cat occurred before my time, my personal experience as an Arctic Cat Consumer, Arctic Cat dealer and Arctic Cat corporate leader gives me a unique perspective on the history, current state and possible future state of Arctic Cat. Edgar Hetteen, founder of Polaris, launched Arctic Cat in Thief River …

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Designing the Powersports Retail Model of the Future

My transition from dealer to OEM is coupled by my experience in the Brigham Young University EMBA program. As a capstone project for Dr. Paul Godfrey's course, "The General Manager's Role", my cohorts and I had the opportunity to work towards identifying solutions to the future powersports buying and ownership experience. Being parts of the …

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Arctic Cat Acquires Motorfist

Arctic Cat Acquires Motorfist Chris Metz, new CEO for Arctic Cat (ACAT) made good on his promise from earlier this year. He announced in front of a group of over 400 Arctic Cat Dealers plus employees that Arctic Cat acquired Motorfist, a premium mountain snowmobile clothing company headquartered in Idaho. This is a strategic bolt-on …

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Jack Rabbit Revved Up on Rockstar – 1st Ride on the 2016 Polaris 800 Pro-RMK

My first ride on the Polaris Axys Mountain Snowmobile Chassis in Alpine, Wyoming Better than Burandt? IS an average mountain rider better on the Pro RMK Axys than professional rider Chris Burandt on his "old" 2015 Pro RMK? Nope. However, the thought that came to me riding the new 2016 Polaris Pro RMK 800, “I …

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Karate Kid of Powersports

Average vs Great Businesses Average companies and great companies have a great vision, develop innovative strategies, set goals, become accountable to budgets and execute relentlessly. However, what separates the average from the great is focus and fight. Focus in an organization is the ability to align the vision, strategy, the wildly important goals, budgets and …

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