Category: OEM – Automotive, RV, Marine, Powersports

The Heroes in an Evolving Digital World

On By Jared BurtIn Customer Experience Innovation, OEM - Automotive, RV, Marine, Powersports, Powersports Dealership Business Practices, UncategorizedLeave a comment

Toy Story introduced the franchise’s most prolific character yet in Toy Story 4 with the debut of Duke Caboom. Keaunu Reves plays the animated character Caboom who is the Canadian version of Evel Knievel. Caboom is a motorcycle stunt rider toy that does not land jumps as advertised. Caboom’s insecurities stem from criticism that he …

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OEMs Need Dealers for CX Innovation

On By Jared BurtIn OEM - Automotive, RV, Marine, PowersportsLeave a comment

Rent a huge casino conference center, invite a thousand dealers, introduce several new innovative models and show off electric concept vehicles in Las Vegas, Nevada and you've got yourself a party. Don't forget the drinks. As any good OEM leader will do, José Boisjoli (CEO and President of BRP) presented his vision for the company …

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