The Lowdown on Jared Burt
Jared Burt is the co-founder of Hero Hub®, Inc. and Chief Strategist of Automotive for Williams Forrest. He is a powersports enthusiast, Consumer, former dealership owner and OEM leader. Jared intermittently teaches Marketing and Business courses as adjunct professor at Brigham Young University–Idaho. He and his wife Nicole have three daughters and a son that love adventures in the mountains of Idaho.
Jared helped start Rexburg Motorsports in 1996, a small Polaris ATV and snowmobile dealership in Rexburg, Idaho. After buying out his boss in 1999, he led the business with robust growth by focusing on the ultimate customer experience. Under his leadership, Rexburg Motorsports grew to become one of the largest powersports dealerships and powersports e-commerce businesses in the western United States. After selling out in 2014, Jared returned to school to graduate from the Executive MBA program at Brigham Young University in Provo, Utah.
Pivoting to the manufacturing side of the powersports industry, Jared became the Director of Dealer Development for Arctic Cat and then Director of Channel Development for Textron Specialized Vehicles after their acquisition of Arctic Cat in 2017. In 2019, Jared Burt co-founded Hero Hub, a digital platform solutions provider for OEMs and brands with dealer networks.
Jared’s favorite ride is his BMW R1200GS.