Toy Story introduced the franchise’s most prolific character yet in Toy Story 4 with the debut of Duke Caboom. Keaunu Reves plays the animated character Caboom who is the Canadian version of Evel Knievel. Caboom is a motorcycle stunt rider toy that does not land jumps as advertised. Caboom’s insecurities stem from criticism that he …
Although the illustrious beginnings of Arctic Cat occurred before my time, my personal experience as an Arctic Cat Consumer, Arctic Cat dealer and Arctic Cat corporate leader gives me a unique perspective on the history, current state and possible future state of Arctic Cat. Edgar Hetteen, founder of Polaris, launched Arctic Cat in Thief River …
Continue reading 360 Perspective of an Iconic Brand | Jared Burt – OEM, Dealer, and Consumer
My transition from dealer to OEM is coupled by my experience in the Brigham Young University EMBA program. As a capstone project for Dr. Paul Godfrey's course, "The General Manager's Role", my cohorts and I had the opportunity to work towards identifying solutions to the future powersports buying and ownership experience. Being parts of the …
Continue reading Designing the Powersports Retail Model of the Future
When something bad happens to someone, instinctively we want to help. A helping hand turns into many helping hands as someones challenge is taken on as a challenge by others to respond. It starts a movement.The recent ALS Ice Bucket Challenge is a movement that has raised millions for research for ALS, also know as …
Continue reading Giving to Others with Motorcycles and Ice Buckets
Perspectives as an OEM, Dealer and Consumer 