Robert M. Pirsig described the powersports experience best in his book, “Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values”, when he states; “In a car you’re always in a compartment, and because you’re used to it you don’t realize that through that car window everything you see is just more TV. You’re a passive observer and it is all moving by you boringly in a frame. On a cycle the frame is gone. You’re completely in contact with it all. You’re in the scene, not just watching it anymore, and the sense of presence is overwhelming.”
- Sell the right machine based on needs and desires after a consultation and test rides.
- Set up the motorcycle for the specific rider and terrain.
- Teach the rider how to utilize each function of the machine well.
- Instruct the rider on the proper break-in procedures, pre-ride inspection routine and maintenance requirements.
- Ensure the rider has opportunities to participate on group rides and/or receives riding resource information.
- Provide continuous, befriending service support.
If the dealer fails to execute any of these, the rider will be less likely to make riding a priority, losing interest. Confident motorcycle owners become passionate riders. Passionate riders experience satisfaction and demonstrate fierce loyalty. Passion is the ingredient that separates the auto industry from the powersports industry. It’s the magic potion of powersports.