Tag: motorcycle manufacturer

The Interactive Future State of AIM Expo & Dealerships

On By Jared BurtIn Customer Experience InnovationLeave a comment

Compare AIM Expo 2019 (American International Motorcycle Expo held in Columbus, Ohio September 25-29, 2019) to Indy Motorcycle Dealer Expo in 2009 and we see a microcosm of the evolving powersports landscape and consumer behavior trends. My participation in AIM this past week gives me renewed optimism for opportunities over the coming decade for current and future …

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Worn Out Tires and Peace on Earth

On By Jared BurtIn ATV (All Terrain Vehicles), Motorcycles, Off Road Motorcycles, Powersports Dealership Business Practices, Powersports Manufacturer Business Practices, Riders Passion, Side by Side Vehicles (UTV), SnowmobilesLeave a comment

The Riding Experience Robert M. Pirsig described the powersports experience best in his book, "Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values", when he states; “In a car you're always in a compartment, and because you're used to it you don't realize that through that car window everything you see is just …

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